Lead efforts to drive brand consistency, increase market share, and enhance engagement
Oversee Baylor Genetics’ brand strategy to strengthen brand equity and market leadership
Ensure alignment between brand positioning, corporate vision, and business priorities
Develop and execute campaigns that enhance visibility and engagement with target audiences
Collaborate with product marketing, growth marketing, sales, and other departments for consistent brand expression
Track and analyze marketing performance metrics, leveraging insights to refine strategies

Bachelor’s degree in marketing, Business Administration, Communications, or a related field
Advanced degree or relevant experience in Brand Management, Marketing, or Business Administration is a plus
Minimum 15 years of experience in brand management, strategic marketing, or related roles
Proven success in developing and executing brand strategies and omni-channel campaigns
Strong analytical skills with the ability to translate data into actionable insights
Minimum 5 years people management experience
Excellent leadership, communication, and project management skills

Senior Director, Brand Strategy

Key skills