Home
Jobs
Saved
Resumes
Senior Director, Brand Strategy at Baylor Genetics | JobVerse
JobVerse
Home
Jobs
Recruiters
Companies
Pricing
Blog
Jobs
/
Senior Director, Brand Strategy
Baylor Genetics
Remote
Website
LinkedIn
Senior Director, Brand Strategy
United States
Full Time
1 week ago
Apply Now
Key skills
Leadership
Project Management
Communication
Sales
About this role
Role Overview
Lead efforts to drive brand consistency, increase market share, and enhance engagement
Oversee Baylor Genetics’ brand strategy to strengthen brand equity and market leadership
Ensure alignment between brand positioning, corporate vision, and business priorities
Develop and execute campaigns that enhance visibility and engagement with target audiences
Collaborate with product marketing, growth marketing, sales, and other departments for consistent brand expression
Track and analyze marketing performance metrics, leveraging insights to refine strategies
Requirements
Bachelor’s degree in marketing, Business Administration, Communications, or a related field
Advanced degree or relevant experience in Brand Management, Marketing, or Business Administration is a plus
Minimum 15 years of experience in brand management, strategic marketing, or related roles
Proven success in developing and executing brand strategies and omni-channel campaigns
Strong analytical skills with the ability to translate data into actionable insights
Minimum 5 years people management experience
Excellent leadership, communication, and project management skills
Benefits
Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development
Apply Now
Home
Jobs
Saved
Resumes