Director, Consumer Insights & Research

iRobot is seeking a Director of Consumer Insights & Research to shape a deep understanding of consumers to drive business growth and product innovation. This role involves leading research programs, influencing product strategies, and managing a high-performing insights team.

Responsibilities:

• Develop and lead the enterprise consumer insights agenda, grounding business decisions in research based insights and implications
• Identify and anticipate critical business questions across the product and brand lifecycle and translate them into actionable research plans
• Socialize insights in compelling, concise ways that influence product roadmaps, innovation priorities, and marketing strategies
• Lead qualitative and quantitative research, including jobs to be done, concept testing, design & usability testing, pricing and brand health tracking
• Drive human‑centered design by mapping customer journeys, identifying pain points and building insight that enhances the consumer experience
• Conduct hands‑on research when needed—including design, execution, analysis, and insight storytelling. Eg. Comfortable using Qualtrics etc
• Integrate macro trends, competitive signals, and future‑forward insight to shape long‑term strategy
• Manage, mentor, and grow a high‑performing insights team
• Build strong partnerships with research suppliers
• Oversee budget, research prioritization, and process optimization
• Champion consumer centricity through curiosity and strategic thinking