Brand Manager, Digital Marketing
United States
Full Time
1 week ago
$120,000 - $130,000 USD
No H1B
Key skills
CommunicationCollaboration
About this role
Role Overview
- Oversee the Brand/Digital Content Planning and Global Campaign Activation, formalizing strategies to enhance consumer engagement.
- Evolve and integrate digital initiatives into Brand Experience Playbooks and Campaign/Activation Toolkits, ensuring a seamless consumer journey.
- Collaborate closely with key markets to understand digital job-to-be-done (JTBD) and adapt our digital ecosystem to meet specific market requirements.
- Identify and implement best practices across markets, creating practical use cases to enhance our digital strategies.
- Expand responsibilities to include the strategic direction of global digital footprint and consumer experience (CX).
- Guide local markets in executing specific localized assets, ensuring they can adapt master assets produced at the global level.
- Formalize strategies for Media Strategy & Partnerships, focusing on how the House of Suntory shows up across paid media globally.
- Develop and implement activation guidance for paid media, maximizing content utilization.
- Transition responsibilities towards direct-to-consumer (D2C) initiatives, focusing on data-based personalization within member experiences.
- Liaise with the DMS team to integrate eCommerce evolution into the House of Suntory as new tools and best practices emerge.
- Partner with the Consumer Insights lead to map the consumer journey, leveraging insights to optimize digital experiences across all consumer touchpoints.
- Strategic oversight and management of the brand's social channels in collaboration with brand managers.
Requirements
- Proven experience in brand management, digital marketing, or consumer experience roles.
- Strong understanding of digital strategies and their implementation within a global context.
- Excellent communication skills and the ability to collaborate with diverse teams across regions.
- Analytical mindset with a focus on data-driven decision-making.
Benefits
- annual bonus
- 401K match
- profit sharing
- medical and wellness benefits