Manage local Account Executives with goal of meeting/exceeding station revenue, prospecting and new business targets
Oversee advertising sales activities in assigned market; is accountable for achieving/ exceeding targeted advertising sales revenues for the market and for controlling sales expenses
Translate market and station business strategies into specific actions to generate sales and revenue
Direct sales activities and processes that generate new business and deepen existing relationships
Set sales goals and guide subsequent goal-setting processes
Prepare budgets and revenue forecasts
Obtain, allocate and adjust operations resources to achieve sales and service goals
Oversee management of available advertising inventory to drive most profitable sales
Meet with key accounts
Recruit, hire and ensure ongoing training and development of Account Executives
Join sales calls and conduct in-field coaching to develop Account Executives
Review and adjust sales territories, product mix targets and assigned call lists
Direct other functions such as marketing, advertising, production, traffic and sales operations

Strong understanding of broadcasting, marketing, promotion, and collection standards
Proven ability to grow new business and find new revenue opportunities
Excellent leadership and coaching ability; can successfully coach others in sales practices
Deep understanding of local markets, customers, and competitors in order to target needs and drive sales
Ability to create productive, long-term customer relationships
Scrappiness to be an entrepreneurial self-starter
Excellent ability to organize, prioritize, and multi task
Excellent communication and influencing skills across multiple groups
Excellent interpersonal skills and collaboration with others
3+ years experience as an Account Executive or Sales Manager in media industry with proven track record of success
College degree preferred, but not required.

Employer sponsored medical, dental and vision with a variety of coverage options
Company provided and supplemental life insurance
Paid vacation and sick time
Paid company holidays
A Spirit day to encourage and allow our employees to more easily volunteer in their community
A 401K plan
Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

Vice President of Sales

Key skills