About this role
Role Overview
- Writes copy for landing pages, banners, and ads and curates learn-page articles using SEO principles to improve website visibility and ranking.
- Follows copywriting best practices and understands audience behaviors and needs.
- Experience/understanding of SEO/UX/UI writing.
- Comfortable working on both production and creative tasks.
- Research target audiences, industry, and competitors to understand pain points, industry trends, and opportunities to differentiate content from the competition.
- Thinks innovatively and out-of-the-box while maintaining brand consistency; concepts, pitches, and implements ideas.
- Grows and leverages a deep understanding of AT&T brand principles and guidelines, ensuring consistent voice and messaging across projects.
- Updates content to meet established tone, style standards, and business requirements.
- Works closely with brand and legal teams implementing feedback as needed.
- Collaborates with fellow copywriters and copy editors to elevate the quality of work.
- Successfully prioritizes and manages multiple projects concurrently.
Requirements
- Bachelor’s degree in English, marketing, communications, advertising, or similar.
- Three+ years’ experience copywriting for digital marketing (web content preferred).
- Skilled writer who can effectively persuade target audiences to action; connect with consumers through authentic, conversational copy; and simplify technical jargon for broader understanding.
- Adept at developing copy that works in harmony with design to deliver a cohesive message.
- Experience writing for brand-specific campaigns for business and/or consumer audiences.
- Knowledgeable in digital marketing fundamentals and industry standards.
- Excellent communicator who is solutions-oriented with strong diplomacy skills.
- Critical thinker who is detail-oriented and executes work quickly and accurately.
- Deadline-driven with a strong affinity for process and proactively anticipating needs, problems, and opportunities.
- Proficient in Chicago Manual of Style.
- Experience with Workfront (or similar PMS) a plus.
- Able to share portfolio or writing samples.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone