Creates of high-impact, search-optimized, web-first content that drives visibility, engagement, and authority across Google, AI search tools, and emerging generative engines to increase website traffic and AI search visibility.
Uses exceptional written communication skills to plan, create, and monitor digital content that provides information to strengthen brand authority and performs across SEO, AISO, and GEO environments
Researches industry & marketing trends and uses insights & information gathered from team and cross-functional collaboration to translate data into readable content designed to perform in terms of AI search, AI summarization, and generative results
Performs a range of assignments and may lead projects within own discipline
Applies working knowledge of business and best practices gained through understanding of key business drivers and recognition of how own area integrates within organization
Works within broad guidelines and polices to accomplish objectives and goals
Solves moderately complex to complex problems and analyzes possible solutions using technical experience, judgement and precedents
Acts as a resource for colleagues, provides guidance to less experienced team members
Individual contributor working with limited oversight
Performs all other duties as assigned by management

Requires bachelor’s degree in relevant field
Demonstrated deep understanding of SEO fundamentals and content performance across traditional search engines, AI-powered search experiences, and generative discovery platforms.
Proven experience as a content writer, web writer, or SEO content specialist with a strong command of grammar, punctuation, clarity, and scannability
Familiarity with content management systems such as WordPress or Sitecore, proficiency in data-based research and content optimization tools such as BrightEdge, and tools such as Google Search Console, GA4, Ahrefs, BrightEdge, Semrush, or similar
Typically requires 2+ years of related work experience

Web Content Writer

Key skills