Marketing Manager – Personal Injury Legal CRM, B2B SaaS
United States
Full Time
1 week ago
No H1B
Key skills
SaaSLeadershipProject ManagementSales
About this role
Role Overview
Execute integrated marketing campaigns across multiple channels, from planning through launch and reporting
Own timelines, deliverables, and cross-functional coordination for campaigns tied to product launches, demand generation, and brand awareness
Oversee execution across key channels, including: LinkedIn advertising and outreach, Website updates, landing pages, and SEO/GEO/LLMO efforts, Webinars, virtual events, and podcast syndication, Tradeshows and customer engagements, Partnership and co-marketing initiatives
Work in HubSpot to build and manage campaigns, forms, email marketing, and performance reporting
Manage the website and coordinate directly with developers or vendors as needed
Oversee development of content assets, including blogs, emails, sales materials, and landing pages
Coordinate and manage press releases and external announcements
Coordinate graphic design and creative production with freelancers, agencies, and internal partner teams to ensure work is on brand and delivered on time
Coordinate project management with the partner marketing organization to align timelines, assets, and execution
Collaborate closely with Sales and Product to align campaigns with business priorities
Manage external vendors, contractors, and partners to ensure high-quality, timely execution
Become an expert in the legal software industry and competitive landscape
Requirements
5–8+ years of experience in B2B marketing, with a strong emphasis on execution (SaaS and/or legal industry experience preferred)
Experience running campaigns across multiple channels, not just owning one
Working knowledge of HubSpot marketing automation platform
Solid understanding of demand generation and how channels work together in a SaaS environment
Experience managing websites, content production, and creative workflows
Strong organizational skills and attention to detail
Comfortable working cross-functionally with Sales, Product, and leadership
Clear communicator who can translate direction into action
Curious, coachable, and motivated to grow into expanded marketing leadership over time
Benefits
Competitive salary and benefits
Health insurance
Unlimited vacation
Multiple avenues for advancement as Jove grows
A chance to help build marketing processes the right way
A collaborative, early-stage environment where your work has visible impact