Associate Brand Marketing Manager, Beverages

Role Overview

• Lead and support Live Más Café beverage marketing campaigns, from developing creative briefs and guiding creative development to in‑market execution in partnership with cross‑functional and agency teams.
• Partner with cross‑functional teams (Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, Architecture & Development, Local Store Marketing) to develop integrated, multi‑channel activations that support the Live Mas Café calendar and effectively engage target consumers.
• Interpret and use consumer insights to inform decision-making, leveraging research, testing, and performance data to inform briefs, platform strategy, and messaging.
• Help build Live Más Café as a destination by supporting menu storytelling, merchandising, digital experiences, and launch communications.
• Help craft compelling presentations for partners at all levels, effectively communicating business challenges, opportunities, and recommendations.
• Manage cross functional inputs, timelines, and routing, ensuring creative consistency, compliance, and on time delivery.
• Lead cross-functional meetings – providing key updates and seeking out critical cross-functional input to move projects forward
• Partner with Coach to develop strategic documents for program recommendations, launch & promotional plans, and alignments within established processes
• Monitor category trends, competitive activity, and cultural beverage shifts to inform strategic recommendations and long-range roadmap planning

Requirements

• 4+ years of experience in brand management or related roles
• BA or BS Degree; MBA preferred
• Ad agency experience is a plus
• 1-2 years’ experience with project management, cross-functional coordination/organization
• 1+ years’ experience with creative or communication brief writing
• Microsoft Office, Strong PowerPoint skills a must
• Strong internal motivation, intellectual curiosity, logical yet flexible thinking, and desire to have a large impact on our organization.
• Strong organizational skills, with the ability to work independently and multi-task in a complex, fast-paced, and deadline-driven environment.
• Resourceful nature, with strong problem-solving and interpersonal communication skills

Benefits

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash,
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name