Senior Manager, Consumer Marketing, Health Management

Role Overview

• Identify and align priorities within Health Management focus
• Support Marketing Vice President on critical project
• Partner with existing agencies to create and execute against priorities
• Communicate clear priorities and collaborate for successful partnerships
• Partner with agencies and internal experts to ensure on-time and approved creative
• Lead before launch testing and post launch analyses
• Manage at least 1 direct report to enable success across portfolio
• Partner with Marketing Ops to determine reporting structure and cadence for key marketing activations
• Assess role of MMM and other tools; recommend approach and lead
• Always on data understanding and optimizing to improve ROI

Requirements

• Bachelor’s degree required
• 8+ years of progressive consumer marketing experience required
• Proven experience developing and executing holistic toolkit, inclusive of TV (network or CTV) required
• Strong track record of agency partnerships required
• Experience navigating healthcare or other B2B category where end consumer requires additional step (such as healthcare provider) to finalize brand engagement required
• Has experience managing a direct report or small team preferred

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options