Digital Analytics, CRO Manager

Role Overview

• Own CRO strategy and testing roadmap across clients.
• Design, execute, and analyze A/B and multivariate tests (landing pages, funnels, UX elements, messaging).
• Propose test ideas with clear hypotheses, rationale, expected outcomes, and prioritization.
• Maintain a CRO testing calendar and prioritization framework.
• Document test learnings, QA notes, and rollout recommendations.
• Analyze user behavior via GA4, Microsoft Clarity, and similar tools.
• Identify friction points in conversion paths and recommend UX improvements.
• Evaluate desktop vs. mobile behavior and conversion trends to inform device-specific optimizations.
• Partner with developers and creative teams to implement CRO-driven improvements.
• Interpret Core Web Vitals, PageSpeed Insights, and Lighthouse reports.
• Collaborate with development teams to assess performance impacts on conversion.
• Ensure CRO tests and site changes do not negatively impact performance or tracking.
• Own GA4 configuration, governance, and ongoing QA across clients.
• Build, maintain, and own TapClicks dashboards and reporting accuracy.
• Automate reporting for media KPIs, conversions, and ROI analysis.
• Validate data consistency across platforms (Google Ads, Meta, LinkedIn, GA4, CRM).
• Lead Google Tag Manager (GTM) setup, audits, and troubleshooting.
• Implement and maintain platform pixels and event tracking.
• Align goals, events, and attribution with media teams.
• Collaborate with developers and clients to resolve tracking and CRM integration issues.
• Serve as an escalation point for analytics and tracking issues.
• Conduct deep-dive performance analysis to identify trends and growth opportunities.
• Translate complex analytics into clear, client-ready recommendations.
• Support forecasting, budget modeling, channel mix planning, and attribution strategy.

Requirements

• 4+ years experience in CRO, web optimization, or analytics-focused roles.
• Strong understanding of CRO frameworks and testing methodologies.
• Expertise with GA4, GTM, TapClicks (or similar), and Microsoft Clarity.
• Proficient in interpreting Core Web Vitals, Lighthouse, and PageSpeed Insights.
• Experience implementing pixels/events and troubleshooting data pipelines across ad platforms and CRM.
• Ability to translate complex data into clear, actionable recommendations for creative, media, and development teams.
• Certifications in Google Analytics, Google Ads, or Meta Blueprint.
• Bonus: SQL, server-side tagging, and advanced data modelling.

Tech Stack

• SQL

Benefits

• Competitive rates
• Flexible work to promote work-life integration
• Remote-first or hybrid flexibility
• Asynchronous work
• Supportive Operations Team
• 20
• 40 hours a week
• Opportunity to collaborate with top industry talent!