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Digital Analytics, CRO Manager at Northern Trust Private Passport | JobVerse
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Digital Analytics, CRO Manager
Northern Trust Private Passport
Remote
Website
LinkedIn
Digital Analytics, CRO Manager
Canada
Contract
1 week ago
H1B Sponsor
Apply Now
Key skills
SQL
Analytics
CRM
About this role
Role Overview
Own CRO strategy and testing roadmap across clients.
Design, execute, and analyze A/B and multivariate tests (landing pages, funnels, UX elements, messaging).
Propose test ideas with clear hypotheses, rationale, expected outcomes, and prioritization.
Maintain a CRO testing calendar and prioritization framework.
Document test learnings, QA notes, and rollout recommendations.
Analyze user behavior via GA4, Microsoft Clarity, and similar tools.
Identify friction points in conversion paths and recommend UX improvements.
Evaluate desktop vs. mobile behavior and conversion trends to inform device-specific optimizations.
Partner with developers and creative teams to implement CRO-driven improvements.
Interpret Core Web Vitals, PageSpeed Insights, and Lighthouse reports.
Collaborate with development teams to assess performance impacts on conversion.
Ensure CRO tests and site changes do not negatively impact performance or tracking.
Own GA4 configuration, governance, and ongoing QA across clients.
Build, maintain, and own TapClicks dashboards and reporting accuracy.
Automate reporting for media KPIs, conversions, and ROI analysis.
Validate data consistency across platforms (Google Ads, Meta, LinkedIn, GA4, CRM).
Lead Google Tag Manager (GTM) setup, audits, and troubleshooting.
Implement and maintain platform pixels and event tracking.
Align goals, events, and attribution with media teams.
Collaborate with developers and clients to resolve tracking and CRM integration issues.
Serve as an escalation point for analytics and tracking issues.
Conduct deep-dive performance analysis to identify trends and growth opportunities.
Translate complex analytics into clear, client-ready recommendations.
Support forecasting, budget modeling, channel mix planning, and attribution strategy.
Requirements
4+ years experience in CRO, web optimization, or analytics-focused roles.
Strong understanding of CRO frameworks and testing methodologies.
Expertise with GA4, GTM, TapClicks (or similar), and Microsoft Clarity.
Proficient in interpreting Core Web Vitals, Lighthouse, and PageSpeed Insights.
Experience implementing pixels/events and troubleshooting data pipelines across ad platforms and CRM.
Ability to translate complex data into clear, actionable recommendations for creative, media, and development teams.
Certifications in Google Analytics, Google Ads, or Meta Blueprint.
Bonus: SQL, server-side tagging, and advanced data modelling.
Tech Stack
SQL
Benefits
Competitive rates
Flexible work to promote work-life integration
Remote-first or hybrid flexibility
Asynchronous work
Supportive Operations Team
20
40 hours a week
Opportunity to collaborate with top industry talent!
Apply Now
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