Implement on-page, technical, and off-page SEO recommendations to improve rankings, traffic, and conversions
Execute keyword research and mapping tasks aligned to client goals and strategic direction
Write and publish high-quality, SEO-optimized content including blog posts, landing pages, product descriptions, and website copy
Execute metadata updates, internal linking changes, alt text optimization, and other on-page tasks
Perform competitor and backlink analysis to support broader SEO initiatives
Maintain keyword tracking, rank monitoring, and optimization checklists
Execute technical SEO recommendations and audits (crawlability, indexing, Core Web Vitals, schema)
Identify and resolve crawlability, indexation, and site structure issues
Implement schema markup and structured data
Optimize page speed and Core Web Vitals
Coordinate with development teams to ensure technical fixes are implemented correctly and on time
Support site migrations and platform transitions
Maintain optimization checklists and document findings
Track, measure, and report on SEO performance using Google Analytics, Google Search Console, SEMRush and other industry tools
Develop custom dashboards and reports that communicate impact to stakeholders
Present strategies, findings, and results to clients with confidence
Maintain documentation of experiments, changes, and outcomes to inform future work
Assist in shaping the narrative for client-facing performance recaps and QBRs

3–5 years of digital marketing experience, including 1–3 years of hands-on SEO execution
Post-secondary education in a relevant field (marketing, advertising, web development, computer science) or equivalent experience
Proficiency with SEO tools (e.g., Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog/DeepCrawl)
Working knowledge of HTML/CSS basics, common CMSs (e.g., WordPress, Shopify), and tag management
Demonstrated experience with multiple digital channels (analytics, email, CRO, or social) and how they integrate with SEO
Strong analytical and problem-solving skills; ability to turn data into clear recommendations
Effective communicator and collaborator with internal teams and clients
Google Analytics (GA4) certification preferred.
Experience with local SEO, structured data, and link-building programs
Familiarity with Looker Studio/Excel (or similar) for reporting automation; basic SQL a plus
Agency experience and comfort managing multiple client projects concurrently.

Intermediate SEO Strategist – Contractor

Key skills