Validate & Plan:
Conduct market research with our provider network to identify high-demand product categories and gaps; assess private label options; develop a strategic business plan for launch with early pricing and distribution models.
Launch & Pilot:
Source or formulate initial skincare SKUs (retinol, vitamin C serum, sunscreen, etc.), finalize packaging and branding, and launch a pilot with select clinics.
Set up fulfillment logistics (in-house vs drop-ship) and track performance data (sell-through, satisfaction, reorders)
Scale & Commercialize:
Expand to additional clinics, upgrade fulfillment operations, launch provider-facing campaigns and educational webinars, integrate into Nitra’s platform, and build a supporting team (ops, AE, support)
Grow & Diversify:
Build annual and quarterly brand plans with target gross margin and pricing ladders by channel.
Partner with Product Development to brief claims, packaging, and innovation pipeline; run sell-in and sell-through plans with Sales.
Track GM%, GMROI, velocity, weeks of supply, and returns/chargebacks to optimize promo ROI. Coordinate regulatory and claims reviews with QA and Legal to ensure on-time, in-full launches.
Expand the product line into other high-margin wellness verticals (e.g. nutraceuticals, men's care, anti-aging) and lay the foundation for a broader B2B2C platform

5–8 yrs in beauty/CPG brand management; proven P&L exposure; retailer dynamics (Ulta/Sephora/Amazon/DTC) understanding; strong cross-functional leadership
Experience with product development (ODM/OEM), formulation management, and vendor/CMO relationships
Commercial fluency: you understand retail channel dynamics and have operated with P&L exposure (gross margin planning, pricing architecture, GMROI, promo ROI); comfortable with MOQ, lead times, BOM/cost sheets, and vendor terms
A zero-to-one mindset—self-starter, action-biased, and highly organized
Experience working directly with customers or clinics to inform GTM strategy
Strong project management skills and cross-functional coordination abilities
Excellent written and verbal communication skills
Bonus: familiarity with medspa retail or aesthetic practice sales channels

Equity
Everyone at Nitra is an owner. When the company wins, you win
Competitive Salary
You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra
Health Care
Your health comes first. We offer comprehensive health, vision, and dental insurance options.
Retirement Benefits
Your financial stability matters to us so we provide a generous employer 401K match
Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.

Brand Manager – Beauty, Marketplace, Private Label

Key skills