Event Marketing Manager

Role Overview

• Own the end-to-end event marketing strategy across conferences, trade shows, and hosted events
• Identify, evaluate, and manage participation in industry conferences and third-party events aligned with GTM priorities
• Plan and execute all aspects of events, including booth strategy, sponsorships, speaking opportunities, and experiential activations
• Partner with Sales and Demand Generation to align event goals with pipeline, lead generation, and revenue targets
• Manage event timelines, budgets, logistics, vendors, and external partners
• Develop event messaging in collaboration with Product Marketing to ensure consistent positioning
• Coordinate pre-event promotion, including email invites, landing pages, and paid or partner-driven promotion
• Support on-site execution, including booth staffing, lead capture processes, and sales enablement
• Own post-event follow-up strategy, including lead handoff, nurture coordination, and performance reporting
• Measure and report on event ROI, including leads generated, pipeline influenced, and qualitative outcomes
• Continuously test and improve event formats, sponsorship strategies, and attendee engagement tactics

Requirements

• 4–7+ years of experience in event marketing, field marketing, or experiential marketing
• Proven experience managing conferences, trade shows, or large-scale events
• Strong project management skills with the ability to manage multiple events simultaneously
• Experience partnering closely with Sales and GTM teams
• Comfortable managing budgets, vendors, and external stakeholders
• Strong communication and organizational skills
• Experience in B2B, SaaS, or high-growth environments
• Familiarity with CRM and event lead capture tools
• Experience tying events directly to pipeline and revenue impact.

Benefits

• Equity
• Everyone at Nitra is an owner. When the company wins, you win.
• Competitive Salary
• You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
• Health Care
• Your health comes first. We offer comprehensive health, vision, and dental insurance options.
• Retirement Benefits
• Your financial stability matters to us so we provide a generous employer 401K match.
• Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.