Product Marketing Manager

Role Overview

• Define, own, and maintain core product messaging, value propositions, and positioning frameworks across products, personas, and use cases
• Translate complex product capabilities into clear, compelling narratives that articulate customer value and differentiation
• Partner with Product, Sales, Demand Generation, and GTM teams to plan and execute go-to-market strategies for new product launches and major feature releases
• Lead product launch messaging and coordination, ensuring alignment across internal teams and external channels
• Create, manage, and continuously improve sales enablement assets, including pitch decks, one-pagers, battlecards, FAQs, and talk tracks
• Enable sales teams with clear guidance on how to position products, communicate value, and handle objections
• Own and refine product messaging across the website, ensuring clarity, consistency, and conversion-focused copy
• Review and approve wording in marketing materials, including landing pages, campaigns, emails, and case studies, to ensure alignment with product positioning
• Serve as a messaging gatekeeper to ensure consistency and quality across all product-related communications
• Collaborate closely with Product Managers to deeply understand product capabilities, roadmap, and customer use cases
• Partner with Growth and Brand teams to ensure campaigns accurately reflect product value and positioning
• Conduct market, customer, and competitive research to inform positioning, differentiation, and GTM strategy
• Incorporate feedback from Sales, Customer Success, and customers to continuously refine messaging and positioning

Requirements

• 4–7+ years of experience in Product Marketing, preferably in B2B, SaaS, or technology-driven environments
• Proven experience owning product messaging, positioning, and go-to-market execution
• Exceptional written and verbal communication skills
• Strong cross-functional collaboration and stakeholder management skills
• Ability to operate with high ownership in fast-paced environments
• Experience supporting multiple products or personas
• Familiarity with sales-led or product-led GTM motions
• Experience working closely with growth or demand generation teams

Benefits

• Equity
• Everyone at Nitra is an owner. When the company wins, you win.
• Competitive Salary
• You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
• Health Care
• Your health comes first. We offer comprehensive health, vision, and dental insurance options.
• Retirement Benefits
• Your financial stability matters to us so we provide a generous employer 401K match.
• Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.