Leverage data, insights, and research to deeply understand the motivations, behaviors, and needs of target segments, translating these into actionable marketing strategies.
Build an understanding of the current customer experience as an outcome of the existing marketing campaigns, value proposition, and communications.
Develop and implement integrated customer journeys leveraging all available channels and products, ensuring relevance for prospects and customers.
Launch MVP test & learn roadmap with a focus on growing our Mass Affluent segment.
Create seamless, high-impact experiences that eliminate channel silos.
Lead a robust test & learn agenda, to measure marketing effectiveness, identify growth opportunities, and optimize marketing journeys in-flight.
Serve as a thought leader for segment marketing, influencing senior stakeholders and collaborating with cross-functional teams to activate a common vision.
Requirements
Strategic problem solver with a passion for data-driven marketing and customer experience innovation.
Proven ability to build consensus and influence at all levels of the organization.
Proven track record in launching integrated marketing journeys with sustained lift
Creative thinker who thrives in dynamic, fast-paced environments and is energized by driving change.
Experience leading marketing strategy in a large, matrixed organization.
Benefits
medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service