About this role
Role Overview
- Leverage data, insights, and research to deeply understand the motivations, behaviors, and needs of target segments, translating these into actionable marketing strategies.
- Build an understanding of the current customer experience as an outcome of the existing marketing campaigns, value proposition, and communications.
- Develop and implement integrated customer journeys leveraging all available channels and products, ensuring relevance for prospects and customers.
- Launch MVP test & learn roadmap with a focus on growing our Mass Affluent segment.
- Create seamless, high-impact experiences that eliminate channel silos.
- Lead a robust test & learn agenda, to measure marketing effectiveness, identify growth opportunities, and optimize marketing journeys in-flight.
- Serve as a thought leader for segment marketing, influencing senior stakeholders and collaborating with cross-functional teams to activate a common vision.
Requirements
- Strategic problem solver with a passion for data-driven marketing and customer experience innovation.
- Proven ability to build consensus and influence at all levels of the organization.
- Proven track record in launching integrated marketing journeys with sustained lift
- Creative thinker who thrives in dynamic, fast-paced environments and is energized by driving change.
- Experience leading marketing strategy in a large, matrixed organization.
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service