Responsible for the strategic and tactical implementation of data driven marketing and content
Create and oversee unique strategic programs in support of sales and retention
Identify, develop and execute appropriate marketing programs and tools designed to build and extend the Ascensus’ brand, generate revenue and support the sales and service teams to strengthen market position
Work closely with the key business stakeholders and teams to develop a cohesive plan to help shape and influence our future distribution partner communications, training programs, and other key priorities
Implement required procedures for effective delivery of programs and materials
Manage high profile projects to ensure our positioning is compelling, differentiating, and targeted to its intended audience
Collaborate well with product managers and other center of excellence marketing managers to build the brand and deliver business value

BS Degree in Marketing or related field or work equivalent required
Requires a minimum of 7 years’ experience with a strong concentration in retirement products and services, and the marketing discipline
Out-of-the box thinker, with a passion for envisioning new approaches and creating programs that inspire, motivate, and aim to “convert” interest into action
Requires strong writing ability to craft compelling communications, including the skill of communicating technical topics, both orally and on paper, in a simplified manner
Wide range of technical expertise regarding industry and competitive landscape, regulatory environment, client interaction, marketing programs, tools and digital experience preferred
Ability to work within a team effectively and willingness to partner and develop strong relationships with other disciplines within the company toward the end of creating integrated, comprehensive programs
Ability to think strategically and to manage a large workload efficiently, including the ability lead others within the company
Willingness to handle tactical implementation at all levels and stages of development as needed
Ability to set marketing agendas consistent with company growth objectives
Strong communications and presentation skills – dynamic, creative, persuasive and succinct
Strong business sense and attention to detail particularly with regard to program logistics and budget considerations

Director of Marketing Strategy

Key skills