Industrial Marketing Manager

Role Overview

• Contribute to and execute the Industrial go-to-market strategy, including market segmentation, ideal customer profiles (ICPs), messaging and value propositions by sub
• industries globally.
• Build annual and quarterly integrated marketing plans for the Industrial segment, aligning campaigns, content, digital, events, and partner tactics to pipeline and revenue targets.
• Lead Industrial-focused demand generation, including awareness, ABM programs, lead nurture, and sales plays that support Industrial offerings and embedded solutions.
• Plan and maintain industry-specific web content (solution pages, industry pages, case studies, blogs, and landing pages), using SEO and web analytics to improve visibility, engagement, and conversion for Industrial audiences.
• Support internally on Industrial-focused initiatives by contributing segment insights, customer references, and competitive context, and by reviewing Industrial messaging for analyst briefings and evaluations.
• Partner with Product Management, Product Marketing and sales to shape offer narratives, launch plans, and adoption programs for new and existing Industrial solutions.
• Serve as the key marketing partner for sales leadership, collaborating on industry
• focused enablement.
• Develop industry-specific content (presentations, solution briefs, case studies, playbooks) that support executive conversations, decision makers and complex deal cycles.
• Track and report on Industrial segment performance through dashboards and scorecards (pipeline, revenue, win rates, coverage, campaign impact) and recommend optimization actions.
• Represent Industrial marketing needs in global and regional marketing teams to ensure Industrial priorities are visible and funded.

Requirements

• 8-10 years of industry/ vertical marketing experience within the Manufacturing, Energy & Utilities, Healthcare, airports, embedded, and/or related technology sectors.
• Proven experience building and executing go-to-market strategies for technical or infrastructure software solutions (e.g., cloud platforms, OT/IT, edge).
• Demonstrated success partnering with sales to drive pipeline and revenue in defined verticals, including ABM or segment-based marketing programs.
• Strong skills in campaign planning, content strategy, and performance measurement; comfortable using marketing automation, CRM, and analytics tools.
• Excellent communication and storytelling skills, with the ability to translate complex technical concepts into compelling, industry-relevant narratives for senior decision makers.
• A track record of collaborating with sales teams to achieve business goals and accelerate growth.
• Must be legally able to work in the United States without requirement of any type of visa sponsorship or transfer, now or at any time in the future.
• Must be a resident of Greater Detroit, Greater Boston or Greater CA Bay area with ability to work on site 3 days/week.

Tech Stack

• Cloud

Benefits

• Hybrid work model for workplace flexibility
• Comprehensive health, dental, and life insurance
• Short and long-term disability coverage
• RRSP matching for financial security
• Flexible time-off policies for work-life balance
• Employee assistance program for mental well-being
• Learning benefits, including a LinkedIn Learning subscription and seminars