Senior Product Marketing Manager – White Label Phones/Tablets

Role Overview

• Owns product marketing strategy for private label phones and tablets end-to-end
• Defines and maintains MRDs, translating customer insights into feature-level requirements and success metrics
• Identifies unmet customer needs and differentiation opportunities through research, VOC, seller insights, and performance data
• Translates OEM/ODM hardware architecture and connectivity capabilities into clear, differentiated value propositions
• Owns CX product testing from development to in market and EOL
• Ensures product readiness across T-Life and related platform capabilities
• Owns product positioning and works with internal marketing partners to define messaging/lifecycle planning from launch through EOL
• Lead cross-functional marketing teams across Product, Sales, Frontline, Creative, and Analytics to develop integrated go-to-market strategies that drive product adoption, revenue growth, and market share expansion
• Aligns devices to QGP targets and LOB growth strategies
• Defines offer and promotion intent in partnership with LOBs and Finance; accountable for commercial performance
• Aligns product strategy to LRF assumptions, margin targets, and CLV impact
• Understands demand planning, PO coverage, allocation, and inventory health; escalates risks impacting performance
• Tracks product health dashboards including adoption, retention, CX signals, and financial performance
• Provides performance inputs into joint business reviews
• Identifies operational issues that impede product success and drives improvement within sphere of influence

Requirements

• 7+ years of Product Management or Product Marketing experience in consumer devices, hardware-enabled services, or related technology environments
• Bachelor’s Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
• Product Lifecycle Management Experience managing hardware-enabled products from concept through launch, in-market optimization, and EOL (Required)
• Connected Device & OEM/ODM Knowledge Working knowledge of device development cycles, hardware trade-offs, platform integration requirements (T-Life, system apps, cloud services), and device connectivity across 5G, LTE, Wi-Fi, and eSIM environments (Required)
• Customer Experience (CX) Management Strong understanding of end-to-end customer journeys including purchase, activation, onboarding, and upgrade cycles (Required)
• Commercial & Financial Acumen Demonstrated ability to align product decisions to QGP, CLV, LRF, and margin objectives (Required)
• Communication & Influence Ability to communicate clearly and influence cross-functional stakeholders including Product, IT, Finance, Supply Chain, and OEM partners (Required)
• Agile & Cross-Functional Collaboration Experience partnering with development and execution teams in agile environments; ability to scope and prioritize based on business impact (Required)
• Technical Writing & Requirements Development Strong MRD and feature documentation skills, writing clearly for business and technical audiences (Required)
• Business Analytics Ability to analyze quantitative and qualitative data to identify opportunity size, performance drivers, and growth levers (Required)

Tech Stack

• Cloud

Benefits

• medical, dental and vision insurance
• flexible spending account
• 401(k)
• employee stock grants
• employee stock purchase plan
• paid time off and up to 12 paid holidays
• parental and family leave
• family building benefits
• backup care
• enhanced family support
• childcare subsidy
• tuition assistance
• college coaching
• short
• and long-term disability
• voluntary AD&D coverage
• voluntary accident coverage
• voluntary life insurance
• voluntary disability insurance
• voluntary long-term care insurance
• mobile service & home internet discounts
• pet insurance
• access to commuter and transit programs