Paid Social Account Manager

Role Overview

• Develop comprehensive paid social strategies and media plans aligned to client objectives and KPIs
• Clearly articulate the rationale behind channel selection, budget allocation, audience strategy, and creative formats, presenting recommendations internally and externally
• Demonstrate a deep understanding of media and technology developments that influence client performance, identifying innovation opportunities and securing stakeholder buy in
• Contribute to scope development and support onboarding of new accounts, managing timelines, deliverables, and asset requirements.
• Oversee end-to-end setup and management of paid social campaigns across relevant platforms, including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit
• Leverage advanced platform features such as bid rules and third party optimization, creative, and measurement tools to drive performance
• Apply a structured test and learn approach to continuously improve results
• Maintain strict brand guidelines in creative set-up and execution
• Conduct regular channel audits to identify performance improvements, cross checking data against live client dashboards
• Analyze in platform and third party analytics data to extract actionable insights
• Lead the production of weekly and monthly performance reports, ensuring commentary is clear, consistent, and insight led
• Identify trends and recommend optimizations to capitalize on or mitigate performance shifts
• Support Client Account Directors with insights for Quarterly Business Reviews, post campaign analysis, and forward looking strategy.
• Act as the primary paid social contact for assigned US arts & culture clients, confidently presenting strategy, performance, and recommendations
• Attend and contribute to client calls as required, translating complex performance data into clear business impact
• Educate internal and external stakeholders on paid social formats, capabilities, and evolving platform features
• Communicate updates and recommendations in a clear and concise manner across time zones.
• Ensure consistent quality assurance standards are applied across all accounts, maintaining best practice campaign setup and execution
• Oversee budget recommendations, pacing, and billing accuracy for paid social activity
• Evolve internal best practices in line with industry standards and innovation.
• Maintain and develop an understanding of the industries SINE works with, including key players and external agencies
• Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
• Establish and develop relationships with relevant US media vendors
• Keep abreast of changes in the NYC and broader US media landscape
• Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

Requirements

• 3+ years of experience in paid social advertising – agency experience preferred
• Experience working with most paid social platforms, including Facebook, Instagram, X, TikTok, Pinterest, Snapchat, Reddit and LinkedIn’s ad platforms (not required to have worked on all, but should have a solid understanding of how each is planned)
• Skilled in performance measurement and deriving key insights from in-platform reporting and other analytics platforms (e.g., GA4) to identify strategic opportunities
• Proven experience planning and managing full funnel paid social campaigns, from awareness through to conversion
• A clear understanding of how paid social integrates with other channels within a broader campaign strategy. Experience collaborating with cross channel teams to align paid social activity with wider media plans and overall business objectives
• A mature mindset and the ability to take initiative
• Confident communicator with clients and internal teams
• Strong desire for learning and passion for self-development, particularly across digital channels and platforms
• Excellent attention to detail in all aspects of your work
• Strong interpersonal, verbal, and written communication skills, with the ability to present complex information in a clear and client-friendly manner
• Proven practical knowledge of Google Drive and/or Microsoft Office applications, especially Sheets/Excel and Google Slides/PowerPoint
• Ability to thrive under pressure and meet tight deadlines
• Comfortable working across multiple time zones and collaborating with international teams to ensure consistent communication and workflow alignment
• Passion for, or experience working in, the arts and live entertainment, is desirable but not required.

Benefits

• A competitive salary between $60,000
• $80,000, commensurate with experience
• 24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
• Access to 401(K) Retirement Plan
• Access to Company subsidised healthcare and dental care
• Hybrid working (three days in the office, two days remote)
• Working from home equipment allowance
• Free tickets to live events
• Structured personal development, a customised training program and opportunities to attend industry conferences.