Serve as the primary advisor on social media strategy to senior leadership, guiding executives on the benefits and adoption of social media within communications and marketing programs
Collaborate with the Brand team to execute the company’s vision across social media channels
Enhance enterprise social media analytics capabilities by defining metrics frameworks, improving measurement rigor, and translating complex performance data into clear, actionable insights for senior leadership
Influence and secure budgets to run successful social media campaigns
Expand and optimize NextEra Energy’s social media channels, including emerging platforms (e.g., Reddit, Substack, TikTok)
Guide executive thought leadership on LinkedIn and other platforms
Oversee emergency communications and social customer service management
Lead vendor and operations management for social media initiatives
Integrate paid and organic efforts to maximize ROI
Foster cross-functional collaboration on creative, optimizing content based on audience and performance data
Develop perspectives on agent engine optimization and influencer marketing
Ensure all campaigns and content reflect brand standards and strategic messaging
Perform other job-related duties as assigned

Minimum 8 years of relevant experience in social media, digital marketing, public affairs or communications
Proven ability to influence across a matrixed organization and serve as a trusted advisor to senior leadership
Demonstrated success in securing executive buy-in and resources for social media initiatives
Experience managing and developing social media teams
Strong understanding of social media landscape, best practices and analytics tools
Excellent communication, leadership and relationship-building skills

NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.

Strategic Advisor

Key skills