Lead all aspects of imaging sales, marketing and business development for the Region.
Initiate and perform market research stratifying the data to determine how to successfully penetrate the newly created independent region for imaging.
Create and develop the sales, marketing and business development strategies, competitive analysis, talking points, responses to FAQs and overall market positioning for imaging.
Cultivate, convert and drive referral volume from any and all physicians in the region to CC through various market approaches including direct, indirect and channel management.
Determine where and how CC Imaging should grow additional services and locations across the Region and potentially beyond.
Identify and develop imaging opportunities for new products and services not currently in the portfolio which will drive new, inorganic revenue for the Region and Imaging.
Drive strategic relationships with local health system executives, determine the appropriate professional associations to join, conferences to attend, etc. and positions Cleveland Clinic effectively within these respective consortiums.
Design and implement cross-functional standard operating procedures for sales, operations, IT, and management including building required monthly management reports, meeting process/cadence and communication.
Requirements
Bachelor’s degree in marketing, Healthcare Administration or equivalent
In-depth knowledge of marketing, sales and business development tactics and strategies
Proficient in English language required
Minimum of seven (7) years of experience in sales and marketing in healthcare or services organization