Associate, Consumer Marketing

Role Overview

• Contribute to the planning, execution, and performance management of Activation & Engagement efforts.
• Crafting Campaign Strategy Brief(s) and integrating/ orchestrating execution across central capability teams.
• Drive flywheel performance across channels (PESO).
• Collaborate with cross-functional colleagues and coach and develop top marketing talent.
• Advance consumer marketing capabilities to be fit-for-future.
• Develop a deep understanding of consumer insights and market insights.
• Support the localization of patient flow model and beliefs and behaviors for target consumer segments.
• Contribute to defining Consumer Activation & Engagement Plans.
• Support briefings to central capability teams and relevant agencies.
• Track and manage role-specific scope and support alignment to strategy and priorities.
• Partner with Consumer Creative & Advertising throughout campaign development and production processes.
• Responsible for performance of activation and consumer-driven leakage at treatment decision.
• Cultivate a team culture to enable extraordinary talent to thrive.
• Represent the aspiration to be the world’s most people-centered, trusted medicine company.

Requirements

• Bachelor’s Degree
• Qualified applicants must be authorized to work in the United States on a full-time basis.
• Experience with US consumer marketing strategy and execution, managing matrixed internal and external teams, and serving as bridge and integrator across functions.
• Experience in healthcare or life sciences and direct-to-consumer marketing in regulated industries.
• Developing technical competencies spanning consumer and market analysis and insights, go-to-market strategy, channel innovation, digital innovation, content strategy, consumer experience design, consumer marketing, omnichannel measurement, performance optimization, and programmatic advertising (RTB).
• Experience with managing agency / third-party selection for integrated creative and marketing services and driving excellence in integrated agency team (IAT) model.

Benefits

• eligibility to participate in a company-sponsored 401(k)
• pension
• vacation benefits
• eligibility for medical, dental, vision and prescription drug benefits
• flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• life insurance and death benefits
• certain time off and leave of absence benefits
• well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)