Contribute to the planning, execution, and performance management of Activation & Engagement efforts.
Crafting Campaign Strategy Brief(s) and integrating/ orchestrating execution across central capability teams.
Drive flywheel performance across channels (PESO).
Collaborate with cross-functional colleagues and coach and develop top marketing talent.
Advance consumer marketing capabilities to be fit-for-future.
Develop a deep understanding of consumer insights and market insights.
Support the localization of patient flow model and beliefs and behaviors for target consumer segments.
Contribute to defining Consumer Activation & Engagement Plans.
Support briefings to central capability teams and relevant agencies.
Track and manage role-specific scope and support alignment to strategy and priorities.
Partner with Consumer Creative & Advertising throughout campaign development and production processes.
Responsible for performance of activation and consumer-driven leakage at treatment decision.
Cultivate a team culture to enable extraordinary talent to thrive.
Represent the aspiration to be the world’s most people-centered, trusted medicine company.
Requirements
Bachelor’s Degree
Qualified applicants must be authorized to work in the United States on a full-time basis.
Experience with US consumer marketing strategy and execution, managing matrixed internal and external teams, and serving as bridge and integrator across functions.
Experience in healthcare or life sciences and direct-to-consumer marketing in regulated industries.
Developing technical competencies spanning consumer and market analysis and insights, go-to-market strategy, channel innovation, digital innovation, content strategy, consumer experience design, consumer marketing, omnichannel measurement, performance optimization, and programmatic advertising (RTB).
Experience with managing agency / third-party selection for integrated creative and marketing services and driving excellence in integrated agency team (IAT) model.
Benefits
eligibility to participate in a company-sponsored 401(k)
pension
vacation benefits
eligibility for medical, dental, vision and prescription drug benefits
flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
life insurance and death benefits
certain time off and leave of absence benefits
well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)