Own end-to-end professional supply growth, from acquisition through long-term retention and lifetime value
Lead recruitment marketing strategy across SEO, paid acquisition, content, partnerships, and organic social channels
Build and optimize lifecycle programs that drive activation, repeat engagement, and increased utilization
Develop segmentation strategies by profession, geography, tenure, and behavioral signals
Partner cross-functionally with Product, Operations, and Support to improve onboarding, in-app engagement, and retention loops
Scale and steward a professional-first brand narrative that reinforces trust, empowerment, and career mobility
Use data to identify supply gaps, geographic mismatches, and diminishing returns across acquisition channels
Own and report on professional-side KPIs including CAC, activation rate, retention, utilization, and LTV
Lead experimentation across new acquisition channels, referral programs, and incentive structures

4+ years of experience in B2C growth, healthcare marketing, recruitment marketing, or marketplace supply growth
Proven success scaling acquisition and engagement at high volume
Deep understanding of lifecycle marketing, segmentation, and retention mechanics
Experience in marketplaces, healthcare, or regulated industries (preferred)
Strong data-driven mindset with comfort owning ambiguous growth challenges
Demonstrated ability to collaborate cross-functionally with Product, Operations, Analytics, and Leadership
Bachelor’s Degree or equivalent experience (required)

Director of Provider Marketing

Key skills