Supervise and mentor a high-performing team of marketing analysts and personalization specialists.
Define the roadmap and strategy for our personalization program, prioritizing high-impact tests and audience activations.
Manage project workflows, resource allocation, and timelines to ensure campaigns are launched error-free and on schedule.
Foster a culture of "test and learn," guiding the team in hypothesis generation, experimental design, and statistical validation.
Lead the strategy for Adobe Real-Time CDP.
Define and build high-value audience segments for activation across web, email, and paid media.
Oversee the execution of A/B and multivariate tests using Adobe Target.
Design automated triggers and personalized experiences that nurture customers from awareness to conversion.
Drive specific strategies to convert non-members into members through targeted offers and streamlined digital pathways.
Utilize predictive modeling and behavioral data to lift sales across all business lines.
Partner with product owners to identify underperforming funnels and implement data-driven optimizations to increase revenue per visitor.

Bachelor’s Degree in Marketing, Data Science, Business, or related field (Master’s preferred)
7+ years of experience in digital marketing, marketing operations, or data analytics
2+ years of experience leading or supervising a team, with a proven track record of mentoring staff and managing complex projects
Deep expertise in the Adobe Experience Cloud stack: Adobe Real-Time CDP (RT-CDP): Experience building schemas, segments, and destinations.
Adobe Target: Experience running A/B tests, XT (Experience Targeting), and using Automated Personalization (AP) / Auto-Target.
Adobe Analytics: Proficient in Analysis Workspace, segmentation, and calculated metrics.
Strong understanding of digital data layers, tagging, and identity management.
Proven success in driving sales lift and conversion rate optimization (CRO) in a multi-product environment (e.g., Insurance, Retail, Travel, or Subscription Services).

Health coverage for medical, dental, vision
401(K) saving plans with company match AND Pension
Tuition assistance
Floating holidays and PTO for community volunteer programs
Paid parental leave
Wellness programs
Employee discounts (membership, insurance, travel, entertainment, services and more!)

Senior Marketing Analyst Lead

Key skills