Build and scale inbound marketing funnels that generate consistent pipeline and drive $500K+ ARR
Own the full growth strategy across paid acquisition, SEO, content marketing, and conversion optimization
Lead cross-functional growth initiatives and manage processes end-to-end without waiting for perfect conditions
Design landing pages and marketing assets using Figma to test and iterate on messaging and positioning
Plan, execute, and optimize paid advertising campaigns across multiple channels (Google Ads, LinkedIn, Meta)
Create compelling content that resonates with martech audiences and drives qualified inbound leads
Analyze growth metrics, identify bottlenecks, and implement data-driven experiments to improve conversion rates
Navigate the martech ecosystem and position Hardal strategically against competitors

Proven track record building inbound funnels that generated $500K+ ARR in B2B products
Deep understanding of the martech landscape, buyer personas, and growth channels
Hands-on experience with paid advertising platforms and budget management
Basic-to-intermediate Figma skills for rapid prototyping and design collaboration
Strong content creation abilities (blog posts, case studies, whitepapers, email campaigns)
Process leadership mentality — you drive things forward and don't wait to be told what to do
Excellent English proficiency (written and spoken) — you'll be communicating with global audiences
Startup DNA: you thrive in ambiguity and build systems where none exist

Growth Manager

Key skills