Associate Director – Social and Digital Marketing

Role Overview

• Support the development and execution of pre-launch, launch, and ongoing HCP-related brand/therapy area strategic objectives and activation strategies for digital channels.
• Contribute to prioritizing HCP needs, opportunities, and sales forecasting to drive effective brand performance.
• Develop a nimble content model to support social and digital fueled by enhanced HCP targeting, digital trends, and market research.
• Lead the development of holistic tactical plans to support the omnichannel HCP marketing social strategy and HCP reach.
• Drive enhancements to current paid social media targeting strategy.
• Work closely with analytics to lead and continuously improve report-out on insights.
• Monitor, track and report on key marketing performance indicators (KPIs) to measure the success of consumer social tactics and share with Consumer Marketing Team.
• Regularly analyze and report on the effectiveness of implemented tactics, making data-driven recommendations for continuous improvement and optimize future activity.
• Lead the creation of promotional, engagement and experience programs/materials including any personalization for key HCP segments within HCP campaigns.
• Ensure content integrates across social channels to create a unified brand/therapy area experience and complies with industry regulations and guidelines.
• Lead the development of a sustainable content repository, development, approval and trafficking process.
• Ensure productive management of the marketing budget to optimize resources, drive effective strategies and ensure budgets remain on track.
• Manages agency budgets, reviews and scrutinizes budget requests.
• Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals.
• Promote a culture of innovation and responsiveness by implementing 'test and learn' principles, actively seeking opportunities to enhance HCP interactions, and making recommendations for execution improvements.
• Assist with the effective management of the marketing budget, ensuring resource allocation is optimized for executing strategies while remaining compliant with financial goals.

Requirements

• Requires a Bachelor’s degree; advanced degree preferred
• 10+ years of progressively responsible experience including experience within sales, brand management/HCP marketing experience, within the pharmaceutical industry required
• Deep knowledge of social marketing as well as HCP non-personal promotion across digital platforms
• Experience with media planning
• Strong project management skills with ability to prioritize tasks and manage deadlines
• Strong collaboration and communication skills to work effectively with cross-functional teams
• Experience in developing continuously improving marketing strategies and the ability to translate insights into actionable marketing evolution
• Strong strategic thinking and analytical skills, with the ability to translate insights into action to guide customer experiences
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities