Enterprise Marketing Manager

Role Overview

• Own strategy, planning, and execution for all conferences and tradeshows.
• Partner with sales and leadership to build pre-event and post-event workflows (targeting lists, outreach cadences, booth messaging, event invites, lead follow-up).
• Manage conference assets including banners, booths, handouts, case studies, and video needs.
• Develop field-ready content and campaigns to support pipeline acceleration across our Enterprise business.
• Budget management for conferences and tradeshows
• Own organic social media strategy for enterprise channels (LinkedIn & X), including writing, scheduling, engagement monitoring, and performance tracking.
• Lead segmentation and targeting lists supporting strategic outbound and ABM programs.
• Build and optimize multi-touch email campaigns in marketing automation tools.
• Partner with Growth Marketing on paid campaigns and enterprise-specific audience targeting.
• Support the creation of key enterprise assets such as sales decks, 1-pagers, brochures, case studies, conference materials, and product marketing updates
• Collaborate with clinical, product, creative, and sales teams to ensure alignment, accuracy, and compliance.
• Manage inbound lead flow, qualification routing, and monthly reporting dashboards.
• Track funnel performance (MCL → MQL → Opportunity) for enterprise segments.
• Deliver insights that inform campaign strategy, targeting, and ROI.
• Support company awards submissions and industry recognition programs.

Requirements

• 8+ years of B2B marketing experience (enterprise healthcare or medtech preferred).
• Experience owning conferences, field marketing programs, or large-scale events.
• Strong writing skills (social, email campaigns, sales enablement content).
• Demonstrated ability to manage cross-functional projects with tight timelines.
• Experience with CRM and marketing tools.
• Comfortable working in a fast-paced, high-growth environment with shifting priorities.
• Bachelor Degree required.
• Located in San Francisco Bay area.

Benefits

• The opportunity to work on products that impact the health of millions of people.
• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
• Learning and Development stipend