Own strategy, planning, and execution for all conferences and tradeshows.
Partner with sales and leadership to build pre-event and post-event workflows (targeting lists, outreach cadences, booth messaging, event invites, lead follow-up).
Manage conference assets including banners, booths, handouts, case studies, and video needs.
Develop field-ready content and campaigns to support pipeline acceleration across our Enterprise business.
Budget management for conferences and tradeshows
Own organic social media strategy for enterprise channels (LinkedIn & X), including writing, scheduling, engagement monitoring, and performance tracking.
Lead segmentation and targeting lists supporting strategic outbound and ABM programs.
Build and optimize multi-touch email campaigns in marketing automation tools.
Partner with Growth Marketing on paid campaigns and enterprise-specific audience targeting.
Support the creation of key enterprise assets such as sales decks, 1-pagers, brochures, case studies, conference materials, and product marketing updates
Collaborate with clinical, product, creative, and sales teams to ensure alignment, accuracy, and compliance.
Manage inbound lead flow, qualification routing, and monthly reporting dashboards.