Lead and scale select B2C direct-to-consumer marketing channels, with an immediate focus on ROAS performance. Will start with programmatic display/native as the primary channel of focus, with additional channels to be taken on in the future following business need and bandwidth
Build and manage full-funnel acquisition strategies, through prospecting net new audiences and retargeting high-intent users, to grow incremental revenue at efficient ROAS
Proactively own the full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting—with an innovative, test-and-learn mindset.
Optimize channels by proactively improving targeting, creative strategy, testing velocity, bid strategies, landing page strategy, etc. to improve ROAS at scale
Drive channels’ creative strategy and storytelling—developing clear, compelling narratives for each audience, based on channel-specific performance data and brainstormed new ideas
Establish clear performance goals, KPIs, and tracking frameworks for each channel with a primary focus on ROAS and scalability.
Present weekly performance updates, insights, and optimization recommendations to cross-functional stakeholders and leadership.
Partner closely with creative, content, ecommerce, and analytics teams to develop compelling channel-specific messaging, assets, and customer journeys.
Collaborate with BI and data teams to develop attribution frameworks, and reporting that drive decision-making.
Stay ahead of marketing, platform, and creative trends to identify new opportunities that keep Eko competitive.
Requirements
5+ years of experience in digital marketing at B2C direct-to-consumer companies
Meaningful hands-on experience in channels like programmatic display/native, paid social (Meta, TikTok, Pinterest) or paid search (Google, Bing) at ~$500k+ monthly spend