Growth Marketing Channel Manager

Role Overview

• Lead and scale select B2C direct-to-consumer marketing channels, with an immediate focus on ROAS performance. Will start with programmatic display/native as the primary channel of focus, with additional channels to be taken on in the future following business need and bandwidth
• Build and manage full-funnel acquisition strategies, through prospecting net new audiences and retargeting high-intent users, to grow incremental revenue at efficient ROAS
• Proactively own the full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting—with an innovative, test-and-learn mindset.
• Optimize channels by proactively improving targeting, creative strategy, testing velocity, bid strategies, landing page strategy, etc. to improve ROAS at scale
• Drive channels’ creative strategy and storytelling—developing clear, compelling narratives for each audience, based on channel-specific performance data and brainstormed new ideas
• Establish clear performance goals, KPIs, and tracking frameworks for each channel with a primary focus on ROAS and scalability.
• Present weekly performance updates, insights, and optimization recommendations to cross-functional stakeholders and leadership.
• Partner closely with creative, content, ecommerce, and analytics teams to develop compelling channel-specific messaging, assets, and customer journeys.
• Collaborate with BI and data teams to develop attribution frameworks, and reporting that drive decision-making.
• Stay ahead of marketing, platform, and creative trends to identify new opportunities that keep Eko competitive.

Requirements

• 5+ years of experience in digital marketing at B2C direct-to-consumer companies
• Meaningful hands-on experience in channels like programmatic display/native, paid social (Meta, TikTok, Pinterest) or paid search (Google, Bing) at ~$500k+ monthly spend
• Proven success driving incremental, ROAS-positive acquisition.
• Strong analytical abilities and experience interpreting performance data to drive optimization and scale.
• Proficiency with Excel/Sheets (including pivot tables and core formulas like vlookups).
• Ability to work with imperfect datasets and build structured reporting frameworks.
• Strong understanding of full-funnel marketing and how to balance top
• and bottom-funnel investments.
• Excellent communication, collaboration, and cross-functional stakeholder management skills.
• Track record of proactive problem-solving and strategic thinking.
• Experience in fast-paced, high-growth, eCommerce startups, with strong ROAS discipline and Q4 seasonality
• Bachelor's degree

Benefits

• The opportunity to work on products that impact the health of millions of people.
• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
• Learning and Development stipend