Associate Director – Adobe Target

Role Overview

• Help define and maintain the Adobe Target operating model, governance framework, and standards
• Establish best practices for activity setup, audiences, offers, workspaces, and permissions
• Define and enforce QA, launch readiness, and risk management processes
• Act as a point of escalation for complex or high-risk experiments
• Manage multiple teams within an organization in Target adoption and maturity assessment
• Partner with ecommerce and digital teams to provide consultation on: KPI selection and success metrics
• Support teams across the full experimentation lifecycle: design, build, QA, launch, and readout
• Host office hours and intake sessions to guide teams toward self-sufficiency
• Ensure experiments meet statistical rigor and measurement standards
• Review test results and guide teams on decision-making and next steps
• Conduct regular audits of live and completed activities to ensure quality and consistency
• Partner with analytics teams to align Adobe Target activities with measurement frameworks and business KPIs
• Support test readouts, learnings documentation, and experimentation reporting
• Monitor experimentation program health (velocity, win rate, impact, adoption)
• Identify opportunities to optimize processes, tooling, and usage over time
• Develop and deliver role-based Adobe Target training (beginner to advanced)
• Create self-service documentation, playbooks, and best-practice guides
• Support onboarding of new teams into Adobe Target
• Drive adoption through education, socialization, and experimentation showcases
• Support adoption of Adobe Target Premium capabilities, including:
• Auto-Target and Auto-Allocate
• Experience Targeting and personalization strategies
• AI-driven optimization use cases
• Provide guidance on scaling personalization responsibly and effectively

Requirements

• 5–8+ years of experience in digital optimization, experimentation, or personalization
• Deep hands-on experience with Adobe Target (Standard and/or Premium)
• Strong understanding of:
• A/B and multivariate testing
• Experiment design and statistical concepts
• Personalization strategies and segmentation
• Experience working in a federated or COE experimentation model
• Ability to consult, influence, and enable cross-functional teams
• Strong communication skills with both technical and non-technical stakeholders.

Benefits

• None specified