Senior Paid Media Manager

Role Overview

• The Senior Paid Media Manager is a strategic leader who helps SRW | CA client brands in the better-for-you CPG world drive engagement and sales through social, digital and retail media channels.
• The Senior Paid Media Manager finds great joy in the words, “optimization” and “insights.” Spotting trends and helping our clients and creative teams capitalize on them comes second nature.
• They understand the work is better when bolstered by a strong strategy and creative team to propel campaigns to success.
• They know success is nothing if it’s not properly communicated with reporting. Above all
• they can easily translate actual data into words and make our clients understand their paid media plans.

Requirements

• Experience working with CPG brands is mandatory.
• Proven experience managing budgets and media campaigns across paid social, display/search, and/or retail media (expertise in at least one required).
• Experience connecting media impact to broader brand and business outcomes is a plus.
• Ability to manage multiple client projects with strong organization, attention to detail, and excellent communication.
• Curiosity and passion for digital, social, and emerging media platforms.
• Proficiency with organic social channels (Facebook, Instagram, TikTok, Pinterest).
• Working knowledge of Google Analytics, Google Ads, Google Tag Manager, and SEO; certifications are a plus.
• Experience with or ability to learn retail media platforms and DSP environments.
• Strong understanding of digital marketing terminology, data interpretation, and how media drives revenue and business growth.

Benefits

• PTO and Sick days
• 11 paid company holidays per year
• 1 Floating holiday
• 2 paid volunteer days per year
• 3 months fully paid parental leave (regardless of gender)
• Medical, dental, and vision
• Paid company life insurance
• 401k with company match
• Summer hours (half day Fridays from Memorial Day thru Labor Day)
• Work from home flexibility