Design/execute/measure high impact direct to consumer marketing experiments
Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
Execute with excellence
Manage your project pipeline to ensure agreed upon timelines can be met
Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
Maintain a culture of risk management and control, supported by effective processes and sound infrastructure
Requirements
5+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high volume direct marketing industries)
Experience designing successful direct marketing experiments
Experience with Salesforce Campaign (CDC, MCE, MCP) is an asset
Knowledge of SQL and Python; knowledge of databases and data structures; knowledge of vendors and file format requirements
Degree in business, science, statistics, engineering, or other quantitative discipline
Track record of delivering successful initiatives on time and on budget