Develop and evolve Dispel’s social strategy aligned to brand and revenue goals
Own our presence across core channels
Identify moments to join industry conversations and drive relevance
Test new formats, messaging angles, and growth tactics
Write sharp, technically credible posts for audience
Translate complex product and OT security concepts into clear, engaging content
Partner with design on visuals, carousels, short-form video, and campaign assets
Help define and protect Dispel’s voice
Support executive LinkedIn presence (ghostwriting, editing, refining POVs)
Elevate internal subject matter experts into visible industry voices
Help shape how Dispel shows up in the cybersecurity conversation
Track KPIs tied to engagement quality, audience growth, and marketing impact
Deliver insights — not just metrics
Run experiments and continuously improve content performance
Connect social activity to broader campaign and pipeline goals
Work closely across teams
Amplify launches, campaigns, and industry events
Identify opportunities where social can accelerate awareness

2–4+ years of B2B social experience (cybersecurity, SaaS, industrial tech, or adjacent industries preferred)
Exceptional writing skills — especially for technical topics
Proven experience growing and managing LinkedIn as a primary B2B channel
Experience supporting executive or thought leadership content
Strong analytical instincts — you care about what works and why
Comfort operating independently in a fast-moving environment

Social Media Manager

Key skills