Own strategy and performance across core channels like Meta and Instagram.
Evaluate, test, and unlock new opportunities across platforms such as TikTok and Pinterest.
Blend hands-on platform execution with strategic influence, managing significant budgets.
Partner closely with Marketing Operations, Content, Brand, SDRs, and Finance.
Optimize performance through disciplined optimization and creative experimentation.
Build scalable systems that improve performance over time.
Monitor performance daily, identifying risks and opportunities tied to spend efficiency and outcomes.
Design and run structured experiments across creative, formats, audiences, and messaging.

6+ years of hands-on paid social experience with clear accountability for CPA and ROAS
Deep expertise in Meta and Instagram Ads; campaign structure, targeting, creative testing, bidding, and optimization
Proven experience managing large-scale, seven-figure budgets with a strong focus on efficiency and performance
Experience operating as a hands-on individual contributor, directly managing campaigns, budgets, and optimizations
Strong creative-performance instincts and experience with ad types, with the ability to translate insights into effective ad testing frameworks
Highly analytical, able to diagnose performance issues and identify opportunities to improve efficiency and scale
Experience building and maintaining dashboards, reporting, and performance narratives
Comfort partnering with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement
Experience working cross-functionally with Product Marketing, Content, Brand, Sales/SDRs, and Finance

We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
Take a break whenever you need with our flexible vacation day policy.
Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
Family planning resources and specialized support programs.
Equity: get ahead on the ground floor and grow with Boulevard.
Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

Media Manager – Social

Key skills