Architect a social and creator strategy aligned to our evolving membership model.
Design brand-to-commerce sequencing appropriate for a considered caregiver decision cycle.
Balance brand investment with performance optimization, understanding that trust precedes conversion in this category.
Ensure influencer and social content supports:
Acquisition
Consideration
Conversion
Retention
Member value reinforcement
Define and evolve the brand’s social content pillars, establishing the voice, themes, and storytelling frameworks that guide all organic content.
Own the organic content calendar and drive day-to-day content creation, curation, and publishing across all social channels.
Partner closely with the Creative Director and Creative team to brief, review, and elevate social-first content.
Develop and execute strategies to capture first-party data from social and creator programs.

7+ years in social and influencer marketing
Demonstrated experience driving both acquisition and retention impact
Experience operating within CRM / marketing automation ecosystems (Salesforce Marketing Cloud preferred)
Strong working knowledge of multi-touch attribution in considered purchase models
Experience with offline conversion tracking and call attribution environments
Mandatory proficiency in Sprout Social
Proven ability to build influencer programs from the ground up
Experience integrating creator content into broader lifecycle marketing system

Senior Manager, Social & Influencer Growth

Key skills