Ensure flawless execution of store level sales and promotion plans with customer retailers in assigned territory.
Master retail execution plans by driving incremental sales, implementing, and maintaining best-in-class promotional and merchandising strategies.
Ensure 100% distribution on authorized Hershey items across all classes of trade.
Build and maintain consultative business relationships with customer Key Decision Makers (KDMs) at all levels.
Partner and collaborate with KDMs to develop and execute action plans to increase sales.
Cultivate a network of influential contacts at all levels of customers to achieve sales objectives.
Leverage strategic relationships with KDMs to influence and negotiate customers’ assistance in the merchandising of Hershey products.
Obtain and analyze relevant store, product, and market data and leverage trends and analytics to build the business.
Engage in forward selling via consultative sales techniques using provided data sources, technology, processes and procedures.
Maximize sales and display opportunities by conducting store walk-throughs and gaining commitment by KDMs on successful outcomes.
Achieve all merchandising objectives executing customer specific promotional plans to the sales floor using forward selling.
Complete and submit reports of daily and weekly activities, expenses, competitive activity, account changes, promotions and all administrative functions within assigned territory using company approved methods and technology.

GED or HS Diploma
2-year Associate/Community College degree required OR 3 years of previous sales experience.
Bachelor's degree strongly preferred.
Must have a valid US state issued driver’s license
Must reside or be willing to commute within territory boundaries
Must be able to drive to make multiple sales calls on a daily basis
Must be able to lift 10-60 lbs. on a regular basis with or without reasonable accommodations
Must be able to bend, kneel, stoop down and demonstrate manual dexterity on a frequent basis with or without reasonable accommodations
Occasionally climb ladders
Occasionally use equipment such as crushing balers, handheld electric trucks
Must be able to use tablet and other wireless technology; some roles will require an intermediate level of computer skills with the Microsoft Office products
Must have daily access to wireless internet
Must have flexibility and adaptability to changes in territory coverage
Occasional weekend work may be required during peak seasons and select territories may require occasional overnight stays.

Territory Sales Lead

Key skills