Own critical portions of Instacart Ads revenue forecasting, including pipeline, pacing, yield drivers, and KPI-based models to support targets, scenario planning, and resource allocation.
Partner with Ads Sales, Commercial Excellence, Data Science, and Accounting to translate strategy into measurable financial outcomes and recommend actions that drive revenue.
Design and implement financial processes and dashboards that leverage internal data and KPIs to monitor performance, surface insights, and automate recurring reporting.
Build monthly and quarterly performance materials for leadership, including forecast updates, variance analyses, and materials for board and investor reviews.
Conduct ad hoc financial modeling and deep dives on initiatives such as pricing and packaging, cohort performance, and attribution; self-serve data with SQL when needed.

Bachelor’s degree in Engineering, Computer Science, Mathematics, Economics, Finance, Business, or a related field; or equivalent practical experience.
2+ years of experience in strategic finance, FP&A, investment banking, consulting, or a highly analytical role.
Advanced proficiency in Excel/Google Sheets, including building driver-based financial models, cohort analyses, and scenario/sensitivity modeling.
Experience building revenue forecasts and translating KPIs into financial outcomes for an operating business.
Proven ability to create executive-ready materials and present insights to cross-functional and senior audiences.

Finance Analyst – Strategic Finance, Ads

Key skills