Senior Manager, Consumer and Shopper Analytics

Role Overview

• Utilization of core research methodologies, both principles and application, knowledge of standard processes, test and control groups to drive the business forward.
• Synthesize, understand, and leverage large data sets (D2C and Loyalty) into actionable insights.
• Effectively administer the application of analytical techniques such as A/B testing and ability to derive impact analysis and ROI analysis.
• Working with the brand teams, translating brand business questions and understanding the consumer insight needs.
• Serve as an unbiased, empathetic representative for the consumer and their needs.
• Executes and tracks the promotional efficiency and direct marketing measurement initiatives.
• Provide support to brand teams and consumer experience on all things related to campaign, Loyalty and D2C analytics.
• Synthesizing the asks and translating the information to GBS Monterrey and Insights and Foresights stakeholders to action upon.
• Flexibility, ability to adjust to changing priorities and business challenges.
• Working with, coaching and developing Data Scientists and Analysts in GBS Monterrey.

Requirements

• 5+ years in marketing analytics and/or related field.
• CPG experience preferred.
• Requires very strong technical skills that include proficiency in Advanced SQL, math and statistics
• Ability to understand broader business issues and seek resolution
• Ability to manage, leverage and analyse data sources, interpret meaningful trends and draw conclusions to deliver actionable business recommendations.
• Strong leadership and collaboration skills, with ability to work with a broad range of disciplines and cross-functionally
• Strong verbal/written communication, data visualization and presentations skills
• Dashboard development (Power BI/Tableau) experience preferred.
• Masters Degree in Business Analytics, Market Research, Business or related field preferred

Tech Stack

• SQL
• Tableau

Benefits

• 401(k) plan that offers opportunity to save on pre
• and post-tax basis up to 50 percent of eligible compensation.
• Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
• Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health
• and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
• Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
• Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
• Paid Parental Leave + temporary reduced work schedule opportunity
• Funeral Leave
• Short-Term Disability Leave
• Long-Term Disability Leave
• Jury Duty Leave
• Military Leave
• Released Time for Children’s Education
• Community Outreach Leave
• Other paid leave benefits, as required by state or local law