Assess client performance using reports and direct observation, identifying opportunities to improve dealership fixed operations.
Maintain proactive, high-level communication with key stakeholders, including Service/Fixed Ops Directors, Dealer Principals, General Managers, and corporate executives.
Develop and sustain strong business relationships at both the dealership and corporate levels.
Promote a culture of continuous improvement in dealership operational processes.
Educate clients on AutoPoint products, demonstrating their value within dealership operations.
Analyze and interpret key performance metrics (KPIs) that influence dealership and group business strategies.
Align AutoPoint’s value proposition with the business objectives of dealerships and ownership groups.
Conduct regular reviews of marketing product performance with assigned accounts.
Manage and optimize paid digital marketing campaigns, including pay-per-click (PPC) advertising, display ads, and social media advertising.
Recommend strategic marketing program adjustments to enhance client success.
Share Solera/AutoPoint industry insights to help clients stay competitive.
Manage customer retention, product adoption, and account growth within assigned territories.
Address and resolve customer issues, ensuring a positive client experience.
Oversee the enrollment and review process for retention programs and customized marketing campaigns.
Gather, prioritize, and communicate customer enhancement requests internally.
Maintain up-to-date customer records in Salesforce.com, ensuring accurate tracking of interactions.
Organize and submit internal documentation, including meeting reports and dealer and corporate performance goals.
Requirements
Willingness and ability to travel up to 50% of the time
Automotive marketing experience required, with a preference for expertise in Fixed Operations Marketing
Deep knowledge of sales processes, including account planning and key selling techniques
Strong ability to build relationships with key internal and external decision-makers
Proficiency in identifying and resolving customer pain points, objections, and business needs
Excellent presentation skills, with the ability to clearly communicate value-driven solutions
Proven experience in developing strategic business development plans and action-oriented growth strategies
Knowledge of Digital Marketing concepts, tools and techniques, including SEO, SEM, social media, email marketing, content marketing and analytics
Ability to analyze performance data and adjust strategies for optimal results
Strong public speaking and training facilitation skills
Highly developed listening and problem-solving abilities
Exceptional multitasking, organizational, and project management skills
Self-motivated with the ability to work independently in a fast-paced environment
Effective team player who thrives in collaborative and dynamic work settings
Proficiency in Salesforce.com, Microsoft Word, PowerPoint, Excel, and other business software