Serve as the primary marketing partner for assigned Supply Chain business leaders
Partner with the Senior Director of Growth Marketing to translate business priorities into go-to-market strategies and campaign roadmaps
Build deep expertise in Supply Chain solutions, competitive GPO dynamics, and long contract renewal cycles
Identify opportunities to influence pipeline early through education, thought leadership, and differentiation
Plan and execute integrated, omnichannel growth marketing campaigns, including digital and paid media, content, ABM, video, webinars, social, and nurture programs
Mobilize and collaborate with cross-functional marketing teams to deliver campaigns efficiently
Develop campaigns that address multiple buyer personas across all stages of the buying journey
Support competitive displacement and net-new account acquisition strategies
Own campaign performance end-to-end, optimizing for engagement, conversion, lead quality, and pipeline impact
Clearly communicate campaign performance and insights to business and marketing leadership
Manage multiple priorities with urgency in a fast-paced, matrixed environment

5 or more years of experience in growth marketing, demand generation, or product marketing
Healthcare Technology Supplier Marketing Experience
Product marketing Campaign Development Experience
Ability to show campaign work and results (portfolio, case studies, or metrics-based examples)
High School Diploma or GED (Required)
Bachelor’s degree (Preferred)

Growth Marketing Manager

Key skills