Own the marketing strategy for the Auto Insurance and Risk Services segments, ensuring alignment with business objectives and insurance channel priorities.
Define persona-based messaging frameworks for key auto insurance audiences.
Partner with Channel and Sales leadership to support auto insurance carrier
and broker-led GTM strategies.
Provide strategic oversight for integrated marketing programs that support strategic and named auto insurance accounts.
Partner closely with Content Marketing to ensure industry-accurate auto insurance thought leadership.
Define success metrics focused on engagement quality, sales alignment, pipeline influence, and partner impact within auto insurance.

7+ years of experience in strategic marketing, segment marketing, or GTM roles, with a strong focus on auto insurance
Proven experience marketing to: Auto insurance carriers, Brokers, MGAs, or underwriting organizations, Risk management or loss control teams
Deep understanding of: Auto insurance buying cycles and decision-making processes, Carrier and broker distribution models, Partner
and channel-led growth, Persona-based and account-centric marketing
Strong strategic thinker with the ability to influence senior stakeholders
Comfortable operating at both executive strategy and program planning levels

Strategic Marketing Manager – Auto Insurance

Key skills