Develop and execute comprehensive marketing plans that support the company’s strategic objectives and revenue goals
Manage and direct the marketing team in implementing strategic campaigns across multiple channels, including digital/analog advertising, email, social media, SEO, and events
Collaborate cross-functionally with sales, product, and customer success teams to coordinate campaigns and ensure alignment across all teams
Lead and own end-to-end planning, execution, and analysis of product launches and promotions
Identify opportunities for growth and expansion of the company’s marketing reach through new channels or partnerships
Manage the budget and forecast ROI for all marketing campaigns and initiatives
Analyze and report on the ROI and efficacy of all marketing programs using a data-driven approach
Performs other related duties as assigned by management

Bachelor’s Degree in Marketing, Market research, or related field
Associate’s Degree and 5 years work experience in lieu of Bachelor’s Degree
High School Diploma, GED, or equivalent certificate of competency and 8 years work experience in lieu of Bachelor’s Degree
5+ years of marketing experience
5+ years of marketing leadership experience
Advanced in Microsoft Office, Page Maker, or equivalent software
Outstanding communication, presentation, and leadership skills
Previous agricultural background preferred, but not required

Director, Marketing

Key skills