Senior Manager, Product Marketing

Role Overview

• Lead the development and execution of the peer-to-peer promotional strategy in collaboration with key stakeholders, including speaker program content development, speaker program operational planning, speaker bureau recruitment, and other peer-to-peer tactics across non-personal channels.
• Lead the development and execution of the conference strategy in collaboration with key stakeholders, including conference booth and collateral development, customer and thought leader engagement, conference surround strategy, and other conference engagement opportunities.
• Depending on interest and opportunity, develop and execute tactics across other promotional channels or target audiences (digital/non-personal, patient, payer/access).
• In collaboration with cross-functional partners, contribute to the development and refinement of the HCP and Patient positioning & messaging.
• Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI.
• Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted to potential patients.
• Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Strategic Development & Advocacy, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
• Ensure all promotional activities are compliant with all applicable rules and regulations.
• Other duties as assigned
• Manage A&P budget and expenses as assigned by the Marketing Director, ensuring that resources are utilized effectively efficiently, and compliantly

Requirements

• Bachelor’s degree in relevant discipline (life science, marketing, business) is required; advanced degree (PharmD, MBA, etc.) is preferred.
• 5+ years of US pharmaceutical, biopharmaceutical marketing experience is required.
• 2 or more years of marketing experience is required
• Experience/knowledge in one or several therapeutic areas is preferred: Nephrology, Rheumatology or Neurology is preferred
• Experience in marketing rare disease products is preferred
• Travel Required: 10-20% domestic travel

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plans
• paid leave programs
• paid holidays
• paid time off