Partner with channel experts to execute strategy and drive investment across our digital channels (Paid Search, Paid Social) across international markets (with focus on EMEA)
Own and support international digital marketing budget allocation and report on performance and pipeline targets
Adapt to local language, content themes, messaging, and creative to support pipeline creation in target markets
Grow a database of decision-makers in top accounts to ensure marketing aircover to high-value prospects
Map and prioritize our TAM using a combination of first and third party sources, own target list creation in partnership with local BDR and Sales partners for target markets for use across our digital channels
Analyze lead conversion and ROI and maximize top converting lead sources to support BDR and Sales efforts
Help grow our international strategy across established and emerging markets with local platforms and partners to supplement our global investments
Provide visibility to sales leadership and sales ecosystem in region (i.e quarterly business reviews, digital roadmap, regional updates)
Design and execute local campaigns: full lifecycle ownership from ideation through to implementation and support
Collaborate closely with field marketing and sales leaders across regions to ensure alignment and prioritization of digital marketing efforts for success

7+ years of experience in Digital Marketing, Growth Marketing, or Demand Generation role
Deep understanding of digital marketing platforms (Google Ads, Bing Ads, Linkedin Ads, Facebook Ads) and tactics
Experience running advertising campaigns to international geos, and familiarity with the nuances in targeting, channel and content strategy across different geos
Experience partnering with Business Development and Sales and owning a pipeline target
Experience partnering with creative and localization teams to support international campaigns
Data-driven and detail-oriented mindset to maximize ROAS
Experience managing digital marketing budgets and scaling to $1MPQ+ in ad spend
Bias towards aggressive experimentation and innovation to drive incremental performance
A self-starter who thrives in a fast-paced, high-growth start-up environment
Bonus: fluency in one or more non-English languages

Medical, dental and vision insurance
Home Office Setup reimbursement
Flexible Spending Accounts
Monthly Connectivity reimbursement
Employee Assistance Program (EAP)
Short
and Long-term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan (with employer match)
Flexible paid time off + 11 paid holidays
Paid leave programs, including parental, pregnancy health, medical and bereavement leave

Senior Growth Marketing Manager – EMEA

Key skills