Own the discovery backlog: define research questions, methods (qual/quant), and learning objectives aligned to product strategy
Lead continuous customer interviews, usability tests, and behavioral analytics; synthesize insights into actionable recommendations
Maintain personas / Jobs To be Done, journey maps, and problem statements; validate assumptions early with prototypes and experiments
Create low to high fidelity prototypes to validate UI interaction, workflow and assumptions
Translate strategy into experience vision and north-star flows; decompose into incremental hypotheses and MVP slices for ART planning
Ensure accessibility and inclusivity (e.g., WCAG standards) and non-functional requirements are reflected in Definition of Ready/Done
Establish and evolve the design system (reusable design patterns, components, content guidelines) for consistency and speed at scale
Actively participate in PI Planning, iteration planning, backlog refinement, system demos, and Inspect & Adapt workshops
Partner with Product Managers/Product Owners to prioritize and accept UX stories; drive Built-In Quality and testability of experience outcomes
Orchestrate design delivery across pods/squads; align capacity and commitments with the Digital Team structure (UX roles within product engineering pods)
Design and operationalize multi-source feedback loops (direct, proxy, stakeholder, telemetry); maintain a traceable feedback log to decisions
Run design reviews and outcome readouts; present insights and recommendations to leadership and cross-functional partners
Contribute to DPOM governance rituals (e.g., WBRs, retrospectives), linking experience metrics to funding and prioritization
Coach designers and researchers; upskill cross-functional teams in discovery and design methods
Champion an empowered, cross-functional product team model; foster collaboration across engineering, product, data, QA, and security
Requirements
Bachelor’s/Master’s in HCI, Design, Psychology, Information Science, or related field
10+ years in UX research/design with 3+ years leading teams or cross-functional initiatives
Expert in human-centered design, Lean UX, and research methods (interviews, diary studies, surveys, usability testing, A/B tests)
Experience delivering in Scrum or scaled Agile environments; SAFe certification (e.g., SAFe Agilist, SAFe POPM) preferred
Ability to translate business strategy into actionable user stories
Proficiency with rapid prototyping and collaboration tools (e.g., Figma, FigJam/Miro) and backlog tools (e.g., Jira/ADO)
Strong systems thinking: ability to connect customer needs to architecture, constraints, and product economics
Excellent storytelling and facilitation; able to align executives and squads around clear outcomes
AI Awareness: Basic understanding of prompt engineering, RAG, and AI-driven decision systems