Analyze laboratory workflows in Emergency Department, inpatient, and outreach settings, creating tailored sales strategies that address the clinical and operational impacts and align with customer needs
Incorporate advanced solutions like Monocyte Distribution Width (MDW) and Clinical Information Technology (CIT) to enhance customer outcomes
Conduct thorough analysis to understand market dynamics, identifying weaknesses and crafting strategies to increase market share
Address competitors’ strengths proactively to secure Beckman Coulter’s position in the market
Engage customers by understanding their technology, contracts, and competitive landscape, tailoring product presentations to meet their unique needs
Align Beckman Coulter’s solutions with customer business models and financial trends to drive impactful conversations
Serve as a peer leader and subject matter expert in Heme/UA technologies and laboratory workflows, providing guidance to colleagues
Leverage tools like PowerBI and SFDC to drive territory strategy and track market activity, base wins/losses, and install growth
Monitor territory performance using analytical tools, ensuring alignment with strategic goals and competitive opportunities
Collaborate with cross-functional teams to execute sales strategies that maximize customer value and drive revenue growth

5 years' experience in sales, focused on selling capital equipment, preferably within the diagnostics space
5 years Medical Technology experience with a deep understanding of Hematology/Urinalysis technologies and laboratory workflows
Bachelor’s degree in a science or business-related field (advanced degree preferred)
Proven ability to develop and execute complex sales strategies that go beyond hardware to include integrated solutions like MDW and CIT
Exceptional analysis skills, with a history of successfully displacing competitors and increasing market share
Excellent communication and interpersonal skills, with the ability to customize presentations and strategies based on customer needs and personas
Proficiency in using sales analytics tools (PowerBI, SFDC) to drive strategic direction and performance

Senior Product Sales Executive, Heme/UA

Key skills