Channel Marketing Manager – Professional Finishing

Role Overview

• Develop and lead marketing strategies to deliver customer-centric, multi-channel marketing campaigns to drive awareness, sales, and customer retention.
• Manage development of emerging sales channels by collaborating with Sales Managers to develop marketing strategy and execute deliverables to improve channel brand presence and profitability.
• Implement, analyze, and refine digital ad campaigns to boost brand awareness, drive website traffic, and increase conversions.
• Partner directly with Product Marketing, Tech/Customer Service and Field Sales teams to create traditional and digital programs that support the sale of company products through all sales channels.
• Analyze customer personas and channel segmentation to deliver the best customer experience.
• Manage external agencies and internal insights and analytic teams to leverage data and insights to inform media planning, areas for improvement, optimization, and future testing – all aligned against KPIs.
• Manage the new product launch plan by working with cross-departmental teams including product management, marketing services, and sales to create a comprehensive launch plan.
• Create and write marketing communications connecting product and brand offering to channel customer needs.
• Develop and implement marketing strategies to support sales through indirect channels, like retailers, distributors, and Amazon.
• Build and maintain collaborative relationships with channel partners, providing them with training, resources, and support.
• Work with key trade organizations to enhance market penetration and industry relationships.
• Manage marketing and communication aspects of the MyTitan App/Web platform.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, business administration, or related field; and 5+ years of relevant experience; or an equivalent combination of education, training, and experience
• Demonstrated cross-functional project management skills, required.
• History of providing excellent customer service to both internal and external clients.
• Must possess superior written and verbal communication skills.
• Extremely organized – With ability to keep multiple projects moving forward at once.
• Persuasion – persuading others to change their minds or behavior.
• Presentation – Understanding the audience and the story that needs to be shared using current technologies and styles.

Benefits

• Starting at 4 weeks PTO per year
• 401(k) and a company match
• Medical + Company HSA contribution
• Wellness Program
• Dental
• Vision
• Life Insurance
• Disability
• 6 Weeks Parental Leave
• Long Term Care Insurance
• Tuition Reimbursement
• Employee Resource Groups