Salesforce Promotions Engine – Loyalty Management Architect

Role Overview

• Design and configure scalable promotions frameworks including:
• Coupons, vouchers, promo codes
• Flash discounts and bundles
• Cashback and referral incentives
• Define eligibility logic, stacking rules, validation workflows, and redemption orchestration.
• Partner with marketing and product teams to enable campaign-driven and personalized offers.
• Establish governance standards for lifecycle management of promotions.
• Design and implement loyalty programs including:
• Tier structures
• Points accrual/redemption logic
• Rewards and benefits configuration
• Gamification mechanics
• Configure segmentation, engagement triggers, and omnichannel loyalty experiences.
• Align loyalty journeys across mobile apps, web platforms, and CRM touchpoints.
• Define end-to-end solution architecture integrating Salesforce with:
• Mobile applications
• Identity providers (SSO)
• Billing and subscription platforms
• Partner ecosystems
• Design APIs and data flows for promotion validation, entitlement management, and loyalty transactions.
• Support partner incentive settlement and reporting workflows.
• Ensure scalable, secure, and high-performance system design.
• Lead discovery workshops to define roadmap priorities and translate business strategy into scalable Salesforce solutions.
• Partner with marketing, product, engineering, and operations stakeholders.
• Align customer acquisition, retention, and engagement strategies with technical execution.
• Provide architectural and functional leadership across implementation phases.
• Produce architecture diagrams, sequence flows, and technical documentation.
• Support QA, UAT, deployment planning, and production rollout.
• Define standards for performance, security, and anti-abuse logic.

Requirements

• 8–10+ years of Salesforce platform experience.
• Hands-on experience with Salesforce Loyalty Management and Promotions capabilities.
• Strong knowledge of CRM, customer lifecycle management, and digital engagement models.
• Experience designing API integrations and SSO implementations.
• Proven experience delivering omnichannel customer engagement solutions.
• Strong consulting presence and executive stakeholder communication skills.
• Ability to create architecture diagrams, data flows, and sequence diagrams.

Preferred Qualifications

• Experience in mobility, transportation, subscription, or marketplace platforms.
• Background in discounting systems, referral engines, bundles, flash promotions, or loyalty gamification.
• Experience with Salesforce Data Cloud and CRM Analytics.
• Familiarity with fraud detection or anti-abuse logic in promotions systems.
• Exposure to partner ecosystems and incentive settlement workflows.

Tech Stack

• Cloud
• Flash

Benefits

This is an initial 2–3 month contract engagement with the possibility of extension based on project needs and performance.