Key skills
LeadershipCommunication
About this role
Role Overview
- Own the implementation of channel strategy
- Lead integrated media planning across full-funnel channels
- Serve as a strategic advisor to client teams
- Facilitate strong alignment between media activation teams and client leadership
- Manage scenario modeling and investment planning
- Define measurement frameworks
Requirements
- Manage channel strategy
- Develop full-funnel media plans
- Ensure alignment between client objectives, planning, and activation
- Strong client communication and strategic advisory skills
- Works within specialty retail, consumer brands, QSR, and multi-location clients
Benefits
- Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK
- 70% Female workforce
- Inclusive and diverse work environment