Lead Autodesk’s global audience marketing strategy for Building Engineering
Develop and refine personas, value propositions, positioning, and messaging
Serve as the internal champion and subject-matter steward for the Building Engineering audience
Help drive and direct customer research, engineering workflow insights, competitive analysis, and market trends
Translate insights into actionable frameworks, ICP definitions, and audience-level narratives
Partner with content and campaign teams to create high-impact assets
Work with Campaign Development and Demand Generation to plan and execute multi-channel, full-funnel campaigns
Define campaign objectives, success metrics, and core messages
Partner with sales, technical sales, and industry strategy teams to align marketing programs
Build strong relationships across product, marketing, PR, web, events, and education teams

5+ years of Product Marketing Industry or Segment Marketing (SAAS and B2B experience preferred)
Deep understanding of the AEC industry trends and the needs of engineering professionals
Demonstrated ability to develop audience-specific positioning, messaging, and marketing strategies
Proven experience in planning and executing successful product launches, including go-to-market strategies
Strong analytical skills with the ability to interpret data and make data-driven decisions
Ability to define, track, and analyze key performance and financial indicators to measure the success of marketing initiatives
Strong presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels
BA/BS required, MBA or equivalent experience is a plus

Industry Marketing Manager – MEP, Structural Engineering

Key skills