Product Marketing Member

Role Overview

• Think strategically about how to win our market and lead successful go-to-market initiatives
• Develop the strategy, build deep client and competitor understanding
• Impact the way we build, market, and sell our product and service offerings
• Articulate crisp value propositions to clients, the market, and to our team

Requirements

• Comfort writing short
• and long-form content for an institutional audience
• Deep knowledge of crypto or finance
• Experience leading marketing campaigns in a cross-functional environment
• Are someone who constantly searches for new client and market insights to inform positioning
• Are keen to become an expert in technical product features and influence how they’re differentiated
• You read about b2b product marketing tactics during your free time
• Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies
• Write content with strong copywriting skills and fluency in our brand voice
• Build FAQs, run training, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging
• Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption
• Manage product launches as well as the introduction of new product and service features by leading client communications across channels
• Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives
• Develop fluency in our product and platform capabilities
• Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team
• Create product marketing content that will accelerate Anchorage Digital’s growth, including webpages, collateral, blog articles, in-app client notifications, emails, educational white papers, and advertisements.

Benefits

• Equal Opportunity Employer
• Inclusive workplace culture